Austin, Texas based director John Valley is producing some of the best music videos in town. Valley’s music videos are a bite sized morsels made from his proprietary blend of visually stunning dark comedy. They also have a quality about them that is erotic, emotional, and surreal. You can see his talent in his earliest video for The Valley Forge, where a hundred quick cuts and constructive angles transform what could have been a basic video of a band jamming into a thrilling and theatrical experience. Now that he’s moved onto to bigger productions his wicked mind gets a chance to shine. He has worked with Whiskey Shivers, Sweet Spirit, the Blind Pets and many others.
It’s hard to only watch one of his videos – since watching my first during Austin Film Festival’s ‘Video Skate Night’ I have torn my way through at least six. Creating videos for local bands, however much it enriches the artistic community, is a very niche market. Luckily for John he has it cornered through crisp production, ballsy concepts, and kick ass music. An Iowa native, he moved to Austin in 2009 after finishing film school. He has since switched his focus from long form film-making to music videos. He was also a founding member of The Valley Forge, who played several South by Southwest shows before disbanding. A creative on all levels – he is involved with directing, music, acting and writing – but his main love are music videos.
‘Up All Night’
Perhaps his best known videos are Baby Doll and Baby When I Close My Eyes, both for Austin based band Sweet Spirit.
‘Baby When I Close My Eyes’
John Valley had a smattering of videos at this year’s Austin Music Video Festival – and I’m sure he’ll make a good showing at next years.
Honorable Mention: Darkbird – All There Is